Thursday, 30 May 2013

Typos: JUNGLE NIGHTS: EPISODE 1

Typos: JUNGLE NIGHTS: EPISODE 1:

The croaks seemed to have stirred something deep within. We stood there listening for a fair while, trying to figure out how many of them there might be and then, as if on a silent command, five flashlights came out in unison. Powerful beams chased the sound and little halos lit up the lake. On cue, like new stars on the night sky, bright orange dots twinkled back at us from the surface of the lake…

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Passionate About India: Who is the terrorist here? Is it the Naxalite? Or ...

Passionate About India: Who is the terrorist here? Is it the Naxalite? Or ...:

Every time Naxalites strike, the state wakes up to the problem of their menace. Yes, it’s true that today, the actions of Naxalites are looking similar to those of terrorists and I have often condemned their actions in the past.

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Friday, 24 May 2013

The Fascinating World of Marketing: MASLOW AS MESSIAH FOR MARKETERS

The Fascinating World of Marketing: MASLOW AS MESSIAH FOR MARKETERS:

The Anna campaign was never a long term movement; it was perhaps not meant to be. Those who fanned the fire included media personalities on one hand whose limited agenda was to get a TRP booster shot for their channels and the corporate bigwigs providing advertising support on the other – not withstanding the fact that many of them were themselves embroiled in various issues,

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Typos: THE MIRACLE THAT MATTERS

Typos: THE MIRACLE THAT MATTERS:

It is said that Alexandra David-Neel, one of the first Western women to travel to Tibet in the early 1900s, learnt this ancient technique of generating internal heat from the monks.

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Passionate About India: IPL - caught at silly point!

Passionate About India: IPL - caught at silly point!

The IPL model follows (or at least was supposed to follow) the EPL, NBA and NFL models. They are all professional sporting events with billions of dollars involved within them. However, the critical point to note here is that they are not primarily business models converted to sporting events. But precisely the opposite! The EPL and NBA are inter-club tournaments where the clubs represent sporting tradition and loads of sporting pedigree.

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Thursday, 16 May 2013

Typos: THE FOUNTAIN IN THE CLOSET

Typos: THE FOUNTAIN IN THE CLOSET:

Peter Keldar’s book was based on the adventures of Colonel Bradford, a retired British army officer. Apparently, Bradford’s constitution had been ravaged by the excesses of his demanding profession. Old before his time, the balding, stooping grey haired colonel chanced upon Keldar on a park bench. The colonel and Keldar strike up a conversation and thus began an enduring friendship. 
 

Passionate About India: From Aashiqui 2 and 25 years of QSQT to Amitabh Ba...

Passionate About India: From Aashiqui 2 and 25 years of QSQT to Amitabh Ba...:

Uff! How vividly I remember that summer day – during the start of our summer vacations in class eleventh – when I went to watch this iconic film called QSQT. First day, first show. At the Paras cinema hall in South Delhi. All alone. Because of Juhi Chawla! Yes, only because of her, as I had become a fan of hers ever since she became Miss India! My friends had no such extra love for her and they refused to accompany me! I remember that the hall was as good as empty,

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Friday, 10 May 2013

Typos: THE BEST THAT NEVER WAS

Typos: THE BEST THAT NEVER WAS:I don’t know how Hussey is faring right now. Baba won our little battle, and so I’m twiddling my thumbs while I watch “Maa”. But the mind wanders and wonders how Mr. Cricket’s holding up against Steyn. Am I missing out on the best battle this IPL, or is the Dale versus Gayle battle better? Or is it Sunil Narine who poses the greatest challenge for the batting behemoth from Jamaica?

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Passionate About India: Who says corruption is punished in elections? And ...

Passionate About India: Who says corruption is punished in elections? And ...: Normally, it is difficult for me to be cynical like media pundits generally are. But after looking at election results in so many states since 2010, the one sad conclusion that I can draw is that the corruption card is being overstated and over-hyped. it appears as if allies and perception management play a bigger role in deciding elections than actual facts related to corruption and plunder.

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