The Fascinating World of Marketing: BRAND SALMAN, ENDEARING AND ENDURING:
It was actually Salman who reminded us that the ‘alternative’ (to multiplex variety) was still desired. Salman co-starred with Govinda in Partner, a movie that presented the viewer the worldview of the lower middle class. In his last few hits a new star persona has evolved which is closely linked to his off screen image. His muscular shaven physique remains central to the male working class ideal of the body.
Read More: http://kk-srivastava.blogspot.in/2012/09/brand-salman-endearing-and-enduring.html
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