COMMON SENSE SIMPLIFIED: IITF IS STILL AN INFANT:
The trade fairs, unlike consumer fairs, do not have any restrictions to curtail the entry of the general public. Thus, the hype that surrounds the event invites the participation of not only professionals and company representatives but also the intrigued public. The large trade fairs are gala affairs that attract an onslaught of advertisements and media frenzy that is, even sometimes, carried on as developmental strategy for the host city.
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