Advertising - Big Idea: AD SOUNDS: THE IMPACT:
My kill-joy friend smirked and dismissed summarily this sublime line of thinking while brazenly holding forth on his own views. He believed that in these fast-moving, impatient, digitally-driven times, words are swiftly being replaced by memorable sounds. “So, why should a profession which aims to connect brands with end-consumers play footsie and shy away from something offering readymade customer bonding and not pull the trigger? What is so sacred about words anyway?
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